Messages We Send About Ourselves
I recently went to a Synod web-page looking for some contact information.
It's a Synod outside Region 1.
I found the information I was looking for. Here's what else I found on the webpage Home Page:
The first thing I see is a nice creche graphic and "Blessings in Advent . . ."
Underneath that graphic is one featured paragraph, entitled "Mission Support 2012."
The one, short, featured paragraph is pretty good communication. It's short enough to be read at a glance.
The featured homepage article -- the first thing a visitor sees about this Synod -- tells how congregations can send in their 2012 Letter of Intent for giving to the Synod and National church.
The first impressions I get of this Synod as an outsider are:
- This website is for insiders -- it's purpose is to send adminstrative information to adminstrator types.
- Of first importance to this Synod is what churches will give to the Synod and National in 2012.
That may be the purpose of their webpage. If so, it works.
If they want to communicate the mission of this Synod I have to look for that -- not very far, but still, an additional click away.
What's the purpose of your webpage? Does a visitor's first impression communicate that purpose?
Upcoming group events
There are no upcoming events.
Poll
- Login or register to post comments
- Older polls
Recent members
 |
MG | |
|
|
krista13 | |
|
|
engeraashaun7@h... | |
 |
Dave Brauer-Rieke | admin |
 |
Sinnersaint |
- 1 of 42
- ››
Right on, John.
Hey John: As usual, you're right on. It's amazing how smart you become when you retire. :)
Yes, it's important to have a target when doing a website, and the synod has an insider page that encourages synod giving. It hits the target, since that's a good focus of a synod website. Information for insiders.
It's been interesting to work with the focus of our website at Zion. When I came we had a 1950's flannel graph website for insiders. It took a while to change the focus to "web savy people who have an interest in Zion." We still have a long ways to go, with welcoming videos, pics, etc., but we've made progress. My sermon blog is linked to our site, and that's been very effective. Pod casting audio is so 2002, so we don't do any audio. But posting videos on a blog is super easy. Easier than audio.
We're breaking into our church FB page this week, iContact, HTML emails, weekly updates, and the like in the coming month, so that's very cool.
And as long as you raised the topic of web presence, John, I couldn't find you on FB. Let's be friends, man. And related to that, I'm just wondering of the effectiveness of this whole Soul Cafe project. It seems like it has created the outdated Ecunet platform of the 1990's. It's way too cumbersome, like Ecunet was before it was shut down.
IMHO, why not have an Oregon Synod FB page? Then there are super easy threaded discussions, and it would much more user friendly. And effective.
I still think, John, that we came up with some superb suggestions for organizing synod cohorts according to health and size, rather than geographically when we did multiple posts about NCD. It would work. Unfortunately, it looked like it was just you and I who thought it would be a great idea. Oh well.
Have a great Christmas, John. And do stop in when you get over to see Barbara. It's always good to hear about her Prineville Adventures at our twice/monthly pastors meetings.
Eric Burtness